Snapfish is a web and app based product that allows people to store photos and create photo products of their choice. Home décor, photo books, mugs, prints and gifts are just a few of what Snapfish has to offer.
The Snapfish Photo Library is the area of the site in which the user stores and manages their photos and albums.
Role: UX Design, User Research
OH, YOU THOUGHT I WAS DONE?
Post-launch testing, note-taking and synthesizing— a humble reminder that products and user habits are constantly evolving.
When I think back to this project, I feel very confident about it because of the user testing I was persistent upon doing throughout the UX process. When I design for Snapfish, I also design for Walgreens Photo and CVS Photo. It was crucial to validate all concepts in order to champion the user in front of stakeholders across the platform.
USER SURVEYS & INITIAL CONCEPTS
The process began with user surveys and interviews. I really wanted to start fresh and understand user habits and the interaction people had with their photos. And, let me tell you, it was fascinating to comprehend the many different ways people transfer photos from their phone to their computer. God bless ‘em!
When I felt confident about the direction, I began ideating from low-fidelity to high-fidelity and got those designs in front of people. This round allowed me to establish the architecture.
The Photo Library architecture lacked hierarchy in the functionalities the user needed to interact with their photos and albums. In addition to this, the navigation was outdated and didn’t reflect the new design system.
In 2015, Snapfish transitioned from 1.0 to 2.0, and the entire website and brand was redone. I was lucky enough to become one of the first designers to work on 2.0. I was given the opportunity to take a deep dive into the Photo Library and find a solution based on research, user testing, multiple iterations and of course, more user testing.