Initially, there was a lot of push for a logo that looked like a camera— kind of like a spin-off of Instagram or a photos app. I began dabbling with this idea, but let’s be honest, it really was not working.
For me, the important piece to communicate to the user was the instant recognition of the product, the photo tiles. I started playing with squares as the tiles and incorporating Snappy. I felt like some of the versions also channeled an old-school film strip.
However, these felt very… utilitarian, which is a design aesthetic I personally like, but it did not match the fun aspect of the brand.
So I continued sketching and stumbled upon a more unified lockup. Then, with target users, I tested two designer favorites and asked, ‘Which of these excites you the most?’
The requirements were to leverage the branding from the main Snapfish multi-product app and incorporate ‘Snappy’, our fish friend who swims through our Snapfish platform.
When satisfied with their photo tiles, the user clicks that juicy, white, business-requested ‘Add to Cart’ call-to-action in the top right. Then they are given the option to create more tiles or proceed to checkout. In their cart, they will find a breakdown of their order with payment and shipping information.
Editing capabilities are enabled if a tile is tapped.
Now it’s the fun part! The customer can see their photos come to life as they seek through the tiles.
Upon opening the app, the landing screen showcases an overview of the product with imagery and supporting details.
The user can simply tap ‘Create Now’ and select up to 8 photos of their choice. Then, we place their photos onto the tiles.
Video of landing & selecting photos:
The CEO and senior team wanted to launch a single product app and validate how it performed against our current multi-product apps. Why photo tiles? The people love photo tiles! It’s one of our new top-selling items. Also, because it’s a product with one surface, it was more efficient to build from a developer perspective.
Allow me to introduce the Photo Tiles App, a place where you can create a product to bring your most cherished memories to life.
Roles: UX Design, Logo Design